Creative Soccer Culture

Virgil Van Dijk Joins JBL As Global Brand Ambassador

Liverpool defender and all round brick wall Virgil Van Dijk has has joined forces with leading audio brand JBL as its latest global brand ambassador. As he continues his recovery from injury, the captain of the Dutch national team will be the face of an upcoming JBL campaign, showcasing the newest JBL True Wireless earbuds.

Music plays a huge part in Virgil Van Dijk’s life, particularly during his recovery from the injury that has kept him out of action for most of this season. As such, the pairing with JBL is the perfect fit, seeing two giants of their respective industries coming together. Van Dijk joins an impressive roster of JBL ambassadors including football stars Lucas Hernandez and Jessie Lingard, basketball giant Giannis Antetokounmpo and music icon Bebe Rexha. 

“Using JBL’s incredible Boombox 2 while I work out always helps keeps me in the zone," explained Van Dijk. "The past year has been incredibly difficult and challenging for everyone, including for me personally. Music has helped me to get fit again, and I can’t wait to kick off our partnership as an official ambassador and see what the future holds for both of us,” 

Those remarks were followed up by Ralph Santana, Chief Marketing Officer at HARMAN, who said: Virgil Van Dijk is one of the best defenders in the world and on top of that an inspiring and positive personality. In our ambassadors, we're always looking for individuals who naturally connect with JBL's audience and Virgil is really seen as such a hero. His dedication and passion for the sport is the kind of attitude JBL represents as a brand and tying our two personalities together will make for a brilliant collaboration.

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Check out Van Dijk's SoccerBible playlist here.

Daniel Jones

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