Pro:Direct LDN19's conveyor-belt of red carpet football opened its doors to Reiss Nelson and Wretch 32 on Tuesday night as a new look Arsenal brought stylised stripes to the flagship store in Central London to kick off the 2019/20 season. 

Established as London's premiere destination for footballing activations, LDN19 brought the buzz to Carnaby Street as Arsenal – reinvigorated by the club's new partnership with adidas – hosted a special event led by the guest appearance from young Gooner Reiss Nelson, and live performances by Arsenal fans Wretch 32 and Martin 2 Smoove. Joining the long list of a-list footballing names to take the stage at LDN19, Nelson was kitted out in the new 2019/20 home shirt, while the stunning 19/20 pre-match jersey and latest training-wear were also on show.


Arsenal will kick off the 2019/20 season as adidas' only London club, and adidas have committed to bringing the club closer to the city and fans with real Three Stripes presence. It's not just off the pitch where Arsenal have taken on a fresh feel; The Gunners are expected to welcome Reiss Nelson back into their first team fold after a storming 18/19 season in the Bundesliga with Hoffenheim got Gooners excited to see their talent back in the red. After stepping out in vintage adidas x Arsenal for SoccerBible Magazine Issue 12, Nelson went new-generation at LDN19 last night.

Fresh from a summer re-fit, LDN19 on Foubert's Place in Soho, is set for a busy 2019/20 season as the dynamic store will welcome the elite throughout the new campaign with numerous blockbuster activations, performances and launch events in the pipeline. Kicking things off with Wretch 32 bringing down the curtain with a live set in Arsenal attire ain't a bad place to start.


Pick up the new Arsenal 2019/20 home shirt at