Creative Soccer Culture

adidas Launch Arsenal 20/21 Away Shirt

With a wild design that takes inspiration from Highbury’s iconic marble halls, adidas launch the Arsenal 20/21 away shirt. The new away jersey will be worn for the first time on the 22nd of August, when Arsenal Women take on PSG in the quarter-final of the UEFA Women’s Champions League.

When adidas took the reigns at Arsenal again last season, they pleased both fans and critics alike with some retro infused designs that were rightly hailed as some of the best of the 19/20 season. So how do you follow that up? They’ve already knocked it out of the park with the new home shirt, but the away was always going to be daunting, especially as it was coming on the back of last season’s fan-favourite Bruised Banana design. And so they looked once more at the club’s rich heritage for a design that will unite generations.

For the away shirt adidas drew inspiration from the patterns, colours, and motifs found amongst the iconic East Stand of Highbury and its prestigious marble halls. “Arsenal’s place in North London is synonymous with the club’s move to Highbury in 1913. Quite simply, it was the birthplace of the modern club. We wanted to take the community – through design - back to Highbury’s halls, to reminisce via a pattern that speaks to the significance of this chapter of the club’s history," said James Webb, Designer at adidas. 

Importantly for this jersey, we wanted to bring these echoes of Highbury into Emirates Stadium, to a new generation of fans, and to the modern player, all via a jersey that fuses the marble style with the latest performance innovations for the 2021 athlete”. 

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Whilst retaining a clean and versatile aesthetic, the shirt has a bespoke, hand-drawn design which uses the colours off white, maroon, and black - and the natural pattern of the marble - to represent the details of the marble halls that saw Arsenal lift the league title thirteen times. Reiss Nelson said of the shirt, “Arsenal and adidas have a history of creating amazing kits together and this season’s designs feel like another step forward. For any Arsenal fan Highbury is very important to what we are as a club, so being able to represent some of that as we take the field in this new marble away kit will be a proud moment”.

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Right, we're off to get a raspberry ripple ice cream. Got a sudden craving for some reason...

Pick up the Arsenal 20/21 away shirt at

Daniel Jones

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