Creative Soccer Culture

adidas Launch 'Fabric Of Football' Ep.1 Focusing On Real Madrid

Offering fresh insights on new shirts and what they mean to the club and players, adidas have created a limited collection of short films titled the ‘Fabric of Football’. Episode one focuses on Real Madrid, offering an unprecedented look at the philosophy and winning mentality of the 13-time UEFA Champions League winners.

The ‘Fabric of Football’ is a three-part short film series from adidas Football that’s set to feature some of the world’s biggest clubs. In the first episode of the series, adidas visits Madrid, with club legend and current manager Zinedine Zidane speaking about the expectations of playing for Los Blancos, as well as how he aims to continue the winning legacy at the club. The winning philosophy is something that's ingrained in the club and also within the newly released home shirt for the 19/20 season, which comes complete with gold trim to remind everyone of their successful history and ambition for the future. The film also features players such as Benzema, Kroos, Bale, and Marcelo among others, as they deconstruct what it means to pull on that white shirt and play for Madrid.


The ‘Fabric of Football’ series of films goes behind the scenes with the giants of global football, telling their unique stories and celebrating what makes them who they are. Taking in the players, the legends, the fans, the history and most importantly the shirt, the series looks at how expectation, belief and identity intrinsically run through them. 

Stay tuned for the next episode in the 'Fabric of Football' series from adidas, and pick up the Real Madrid 19/20 home shirt from

Daniel Jones

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