Creative Soccer Culture

The FA Bring Young Stars and Professional Players for WSL Launch Video

The fully professional FA Women’s Super League kicks off on Sunday 9th September and to mark the occasion The FA has created a film to inspire the next generation of female footballers. Looking to build excitement and engage with a new era of football fans the film looks to also bridge the gap between pro players and those aspiring youngsters. 

Girls from the North London Pro:Direct Academy feature in the 60 second video alongside stars of the women’s game including Lionesses Fran Kirby and Jordan Nobbs. The film celebrates what is a landmark moment for women’s football and the realisation that girls of all ages can now aspire to have a career in football. 

Twelve year old Fahren who stars in the film thinks more girls will now know it is possible to become a footballer; “I think the new FA WSL is really important and I loved being in the video. It means me and my friends can now dream of playing in a professional league, just like all of the boys our age who love football. “

Tyler, 17, thinks the new season will show young girls across the country and further afield that football can offer them a future; “The league becoming fully professional has definitely made me believe I can have a future in the game and strive to become a professional.”

Eleven year old Lottie looks up to players like Rosie Kmita, who stars in the film, and plays for West Ham United Women, her favourite team; “One day I’d like to follow in her footsteps and play for West Ham in the FA WSL. I’d like to be a footballer because I want to inspire other girls to work hard and follow their dreams.”

Kmita is looking forward to the start of the new season and believes it signals a change in the landscape for young female footballers; “I came across a lot of doubters who said I wouldn’t be able to do this as a career, but now I can say to these girls, you can and you will, if you put your mind to it and believe in yourself.”

Arsenal and England midfielder, Jordan Nobbs echoed the sentiment of Kmita’s comments; “Don’t let anyone tell you that you can’t follow your dream. I’ve had incredible support and constant encouragement from my friends and family and I’m now a professional footballer.”

WSL Launch.jpg

The restructure of the league is a milestone for The FA’s delivery of ‘The Gameplan for Growth’ which is aiming to double participation and the fan base of the women’s game by 2020. The league starts at 12.30pm on Sunday as Arsenal go head-to-head against Liverpool on the BBC Sport Red Button. At 2.00pm, last year’s FA WSL and SSE Women’s FA Cup winners Chelsea take on Manchester City live on BT Sport 3.


The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.