Creative Soccer Culture

adidas Launch Predator in London with Paul Pogba and Dele Alli

Hitting up Oxford Street in central London, a double decker bus delivered both Dele Alli and Paul Pogba to adidas' UK flagship store last night as the brand launched the Predator 18+ along with the complete Skystalker pack.

The adidas Oxford Street store was transformed last night as the Predator party landed with a serious makeover. With the adidas Predator 18+ taking centre stage, it's a re-introduction of arguably the most iconic football boot of all time so it's right it gets top flight treatment. Holding no punches, both Paul Pogba and Dele Alli were in the middle of the action as headline heroes for the boot.

A series of challenges were on hand for all those invited. From wear tests to big beats, this was an adidas party with plenty of measure as they look to "master the game". Through the Predator, few boots can personify a mood and ignite the imagination on such a level. Big scenes with the Predator inscribed all over.

Pick up the adidas Skystalker pack and adidas Predator 18+ from prodirectsoccer.

Photography by Lewis Darling for SoccerBible


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