With seven short days until the start of EURO 2016, Nike have set a pace of royal rule in bringing their 'Palais of Speed' to the Palais de Tokyo in the heart of Paris.
Getting a look behind the scenes before it throws open its doors, photographer Alex Penfornis captured this aesthetically beautiful event space that has Mercurial marked all over. A space that has been transformed to welcome in the very best of Nike sports performance, it emulates what makes this brand such a powerhouse. Not simply sitting on their lab-like innovation but running with it at a blistering pace and blending it in with a lifestyle that screams cool.
In attendance was Bundesliga Player of the Year, Pierre-Emerick Aubameyang. A Nike athlete getting and inside scoop on the latest performance perfection, he's a player that takes the game at speed all over and personifies those Mercurial characteristics that Nike have threaded in the shape of footwear.
Stylish science and engineering all over, this space is a place that Nike will use to showcase products as the European footballing scene focuses all eyes on EURO 2016 in France. Jewel up, Swoosh in.
Photography: Alex Penfornis
