Creative Soccer Culture

adidas Presents 'The Base' Canada

Adding some additional floorspace to their three-striped game, adidas opened up the doors of "The Base Canada" to us over the weekend. Part of the furniture in the 'Little Portugal' suburb of Toronto, it was the ideal spot to soak up the EURO 2016 Final.

Dressed with the latest product from adidas HQ, it was a spectacle for threaded wears. From boots to footballs, with shirts keeping appearances strong, the space was delivered in a smart finish lined with minimalist perfections. Inviting us in for a finale fixture, the spot was designed as a showcase for a contemporary adidas football throughout the 2016 European Championship.

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An exclusive space that had been tailored and trimmed to serve as a go-to destination for football fans this summer, the pop-up shop housed all the latest innovations from the brand. What's more, you could get your jersey printed and add some custom touches to your kit. Sharp stripes well worthy of a win. Just look at the scenes that poured out onto the streets. Mega.

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Photography by Cody McCullough for SoccerBible.


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