Creative Soccer Culture

adidas #BETHEDIFFERENCE World Final

Setting the bar high with the epic Berlin launch, the World Finals were given the send off they deserved in another show stopping celebration in Marseille, France.

From the first kick in the Berlin Base on Champions League Final weekend the adidas #BeTheDifference tournament has encapsulated small sided football across major cities worldwide, bringing a fiasco of freestyling and influx of innovation as the adidas Revolution dominated the summer months.

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The south coast of France gave a new dimension to the base event with the urban feel of Brixton and Berlin swapped for scenic setting of cargo ships and cruise liners down on the docks. With the heat of the weather and tekkerz on par adidas pulled off one monumental surprise as players from Chelsea, Man United, Juventus, Bayern Munich, AC Milan & Real Madrid each arrived by helicopter watched on by a buzzing crowd before stepping foot in the arena kitted up in their new adidas club third shirts for an exhibition of 2 vs 2 football.

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As the balls were pulled out the hat for the Champions League group stage draw the new Finale '15 took centre stage in Marseille to complete a celebration of UCL football, product and small sided skills all under a cloudless French skyline slowly fading into darkness as adidas brought an end to the #BeTheDifference chaos in incredible style.


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