Creative Soccer Culture

Nike Innovation Showcase Rome Day 1

We recap Day 1 at the Nike Innovation Showcase in Rome Held To Present Their First Collections of the new season.

This week saw us jet off to Rome to meet up with Nike Football for an exclusive Innovation Showcase in celebration of their latest four-silo collection, the new Elastico Superfly, their new European club kits and the brands recent partnership with AS Roma. For a company known for their extravagant launch events, this was gloriously understated, housed in a city centre building with doors that opened to reveal a multitude of moodly-lit rooms for each collection.

Day one involved talking to Nike Football Apparel Senior Design Director, Stuart McArthur about Nike’s new European kit collection before an on stage presentation with Nike Western Europe Footwear Merchandising Director, Gerben Soet. After it was off to one of Rome’s street-football locations to test out the new Elastico Superfly. Stay tuned for our day two pictures which involved a trip to Roma’s training ground to test out each of Nike’s four-silo collection.

Additional Reading:
Nike Launch Elastico Superfly
Nike Launch New Four Silo Collection
Nike Launch 14/15 European Cup Kits


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