Creative Soccer Culture

Nike Launch The Air Max 97 CR7

The CR7 show rolls into new ground as Nike launch an exclusive Air Max 97 sneaker for their main man. Mixing lifestyle feels with football's leading signature series, it's a release that comes with a backstory.

As a young boy, Cristiano Ronaldo was limited to just two pairs of shoes – one for playing football in, and one for wearing to school. As the story goes, his school shoes were well kept, but his football shoes always ended up with holes due to the endless amount of time he spent playing the game. Each time he'd get a new hole in his shoes, his mother would patch them up.

Patched up and dipped in gold, the new Air Max 97 CR7 takes inspiration from Ronaldo's childhood footwear while celebrating his continued greatness on the pitch and beyond. Ballon d'Or meets playground legend.

A subtle aesthetic that calls out 'CR7' on the heel tag, and a unique release due to the fact it's a lifestyle specific sneaker. No Zoom Mercurial vibes, no Superfly inspiration. Just Nike effortless dedicating an iconic sneaker release to one of football's finest. In short, they're wearable.

The Nike Air Max 97 CR7 is available starting October 23 exclusively on the SNKRS App in Western Europe.


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