Creative Soccer Culture

Cristiano Ronaldo Tries On The Nike HyperAdapt 1.0

Cristiano Ronaldo slips into Nike's most recent revolution in performance footwear – The HyperAdapt 1.0. It does the laces up itself, because humans haven't got time for that anymore, especially CR7, he's too busy scoring goals, breaking records and flogging pants.

A performance breakthrough, the shoe champions Nike's latest technological advance in the shape of adaptive lacing. Combining digital, electrical and mechanical engineering into product design it challenges the understanding of fit. The HyperAdapt 1.0 will arrive as the first mass-produced self-tying shoe and is scheduled for release during this coming holiday season.

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The HyperAdapt 1.0 was showcased at Nike's 2016 Innovation Summit in New York last week. Get the full low-down here as the Swoosh also unveiled their next-generation Mercurial Superfly V.


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