Neymar brought the Balmain bling to Paris Fashion Week on Friday night as the Paris Saint-Germain frontman rocked up to the brand's Menswear Fall/Winter 2020/2021 show in statement style.

Neymar is a Paris Fashion Week regular having been spotted in previous years in attendance at a Louis Vuitton show with David Beckham, and at an Off-White show with Brazilian teammate Dani Alves. This time, the PSG striker was flanked by American actor Rome Flynn, Russian model Sasha Luss and PSG pal Eric Maxim Choupo-Moting as he stood out in that unmissable mirrored jacket in amongst a star-studded runway audience.


PSG have always had a heavy presence in Paris Fashion Week activity, which has helped establish the club as the streetwear and lifestyle leaders of world football. Whether it's star players attending shows, or designers and models donning PSG branded clothing on their runways in PFW or separate fashion events held in the capital: Indian fashion designer Manish Arora's collection in 2018 and Koche's unique appearance in the away kit launch in the summer being just two solid examples of the club's influence.

If nobody told Neymar that they 'could see themselves in that jacket' then there was literally no point even speaking to him.