Creative Soccer Culture

adidas FANATIC | London 2015

Hosted by Soho Warriors, the 2015 adidas FANATIC event in London was in every sense a feast of football culture, on and off the pitch.

The adidas 'FANATIC' events have been growing in both support and participation year on year. Still relatively fresh in its making, it sees creative culture collide head on with football to produce a 6-a-side tournament that unites industries and players of a like minded kind.

Some description

The London event brought together media outlets such as Vice and i-D magazine, who took to the pitch alongside Sneakersnstuff and Ace Hotel. Sun beaming all day, games came thick and fast while food and drink a plenty kept spirits on and off the pitch at peak heights. Tunes blaring, style on show, it's an event of unique proportions to which Soho Warriors and adidas teamed up in impeccable fashion and a big thanks goes to the pair of them for having us.

Some description

Meanwhile, we joined forces with the acclaimed Amy Maidment to capture the tournament. Flick through the gallery to see how the day unfolded. 'Adidas clubhouse' took the trophy this year and excitement already starts to simmer for then next one. Bring on 2016.


The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.