Admiral have been leaning hard into the retro music scene of late, tapping into some of the most iconic bands and artists of all time, and that continues with the reveal of their latest crossover jersey, which sees the British brand teaming up with The Sex Pistols.
Admiral are deep in their renaissance era, and they’re doing it the only way that feels right: by diving head‑first into the cultural archives and pulling out icons. From Bob Marley to Fatboy Slim to The Spice Girls, the British heritage brand has been stitching music nostalgia into football fabric with swagger. Now, they’ve turned the volume up once more — this time with a collaboration that rips straight from the raw, snarling core of UK punk.
The drop marks half a century since the Sex Pistols detonated their debut single “Anarchy in the U.K.” into the nation’s bloodstream — a release that didn’t just shape British music culture, but rewrote the rulebook entirely. Punk broke barriers, agitated the establishment, and seeped into every corner of youth culture… including the terraces.
Back in ’76, as the band hit the road to launch their first single, their adverts started popping up in football programmes across the country. Imagine it: cold terraces, rattling stands, Bovril steam in the air — and right there, between line-ups and league tables, a jolt of punk provocation urging fans to embrace the chaos. Football and punk were never far apart. Both were tribal. Both were volatile. Both were alive.
So when Admiral needed a face for the campaign, there was only ever one option.
Stuart Pearce. Psycho himself. The man who tackled like a power chord.
“I was always into Punk,” Pearce says. “Ever since I saw the Sex Pistols on the Bill Grundy Show it felt like something I wanted to be a part of!”
For him, this isn’t brand synergy — it’s lived history. Pearce famously introduced the band on stage in London back in 1996, sandwiched between England’s Euro ’96 quarter‑final win over Spain and the semi‑final against Germany. Imagine THAT energy: limbs at Wembley, Psycho’s fist‑pumping celebration… then straight into a night of Pistols chaos. Only Pearce could live in both worlds so comfortably.
The campaign imagery taps directly into that shared DNA. It reimagines those original programme adverts from the 70s — grainy textures, retro layouts, authentic attitude — but remixed for 2026, with Pearce front and centre like a punk commander‑in‑chief.
The black base provides the perfect canvas for a riot of graphic energy, with visual cues lifted directly from the Pistols’ unmistakable artwork. It’s stark. It’s bold. It’s unapologetic. Exactly as it should be.
Front and centre sits one of the most iconic slogans in British music history:
“Never mind the bollocks, here’s The Sex Pistols.”
It occupies the sponsor slot as if it always belonged there. Old-school Admiral branding sits proudly on the chest, while a pin‑badge‑style crest adds a final touch of rebellious authenticity — the kind of thing you could imagine stuck to a leather jacket or plastered on the back of a gig‑scarred guitar case.
It’s football meets subculture; terraces meets torn‑up gig flyers; a jersey that doesn’t just tell a story but demands a reaction.
The Sex Pistols x Admiral Football Shirt is available at AdmiralSports.com and the official Sex Pistols store.
