Taking inspiration straight from the streets of West London, Arsenal and adidas have dropped the 25/26 festival pack. The culturewear collection pays homage to the iconic Notting Hill Carnival and features a bold pre-match jersey ready for the club’s pre-season tour.
Arsenal and adidas are celebrating colour, community, and culture with a brand-new collection – the 25/26 festival pack. The culture wear collection features a vibrant pre-match jersey which pays homage to the infamous Notting Hill Carnival. The Carnival stands as one of the world’s largest and most energetic celebrations of Caribbean heritage, growing into a powerful symbol of multicultural London. Arsenal and adi are bringing all that dance and creativity together to celebrate community for this pack.
The collection throws it right back to the golden era of the 00’s, we are talking adidas’ Urban Purist era that left a long-standing mark on all football fan hearts. The aesthetics are reimagined through a yellow, navy, and red palette – bringing that Carnival energy to life with every detail. The designs see feather motifs complemented by Caribbean-inspired accents woven into the DNA of each piece, capturing both festival vibrancy and urban flair.
The pre-match jersey is supported by a full lifestyle drop including: matching shorts, a reversible bucket hat, track top, hoodie, and t-shirt, all of which continue the festival narrative with the perfect amount of street-ready exectution. Summer just got a whole lot better in North London, or Singapore, where Arsenal will debut the full set during their pre-season tour later in the month.
The full Festival pack is available now at adidas.co.uk/arsenal
