Creative Soccer Culture

Angel City FC Reveal New Capsule Created Using Club’s First Tifo

Offering fans the chance to own a real piece of history, Angel City FC and Klarna have partnered to launch “A New Dawn”, a first-of-its kind upcycled capsule collection featuring authentic pieces of the ACFC supporter tifo that was used at the club’s inaugural game back in 2022.

In what is a first for any soccer team in the United States, NWSL side Angel City FC and Founding Partner Klarna, have launched of an exclusive merchandise capsule collection produced by LA's Suay Sew Shop, made from 100 percent upcycled and recycled materials. Each item in the collection incorporates pieces of the fabric from the custom tifo that read  “Un Nuevo Amanecer” (A New Dawn), originally unveiled by ACFC supporters at its first-ever game on 29 April, 2022, at BMO Stadium in Los Angeles.

acfc 4-min.jpg

The three-item collection features a windbreaker, bucket hat and fanny pack, and it has been produced in an effort to bring more fan merchandise to women's sports, while it also supports a cause close to the club’s heart, with 10 percent of profits going to benefit the downtown Women's Center.

"This opportunity to bring together our impact work, our partners, and the incredible ACFC Supporter Groups is so special. We are privileged to co-create the “A New Dawn” collection that will let people literally wear a piece of history forever, while also driving sustainable practices and supporting our partners at the Downtown Women's Center," said Catherine Dávila, Head of Community at ACFC. "From the beginning, we have built this club around impact, so we know fans will be proud to don this special collection and rep our shared values for years to come."

acfc 8-min.jpg acfc 9-min.jpg

Member of the Pandemonium Supporter Group, and the artist behind the tifo design, Sofia Roman Lopez shared what this process has meant to them: “Un nuevo amanecer translates to a new dawn, a new awakening. The tifo displays the amount of love and energy that we as Supporters have for our team. Designing the tifo, I thought that it would live for that one moment in the stadium. But now, to see it get a new life, and to see people actually wearing something that I helped put together, it means the world to me.

"When we first received the tifo, I was overtaken by the size, but it got really exciting when we started to land on innovative ways to turn this giant celebratory banner into products that people could wear and continue to celebrate Angel City," said Lindsey Rose Medoff, Founder of Suay Sew Shop. "There's so much craft in the way that we cut up the fabric and used some unique sewing techniques to create super durable, super special, and super aesthetically-strong products that will last. We love how they turned out. Further, I am really moved that Angel City cares about reusing, is willing to put their money where their mouth is to actually recycle these products and offer their fans supporters options for true sustainability."

acfc 7-min.jpg
acfc 11-min.jpg
acfc 12-min.jpg
acfc 1-min.jpg
acfc 14-min.jpg
acfc 13-min.jpg

The Angel City FC 'A New Dawn' collection is available now for fans exclusively on Klarna for 24 hours and will be available more widely across starting Friday, 12 May.

Daniel Jones

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.