Ahead of what is one of the most popular and iconic music festivals in the world, adidas, the Royal Belgian Football Association (RBFA) and Tomorrowland combine to present a LOVE capsule collection designed to capture the hearts and minds of football and festival fans around the world.
It’s well and truly festival season, and as Belgium gears up for the 16th edition of Tomorrowland, which will take place from 15 July to 17 July, from 22 July to 24 July and from 29 July to 31 July, the RBFA have teamed up with technical sponsors adidas and Tomorrowland to produce a football-inspired festival LOVE collection. The feel of the pieces within are marked out by a graphic print that features throughout, inspired and powered by Tomorrowland’s famous fireworks, and representing mutual values on diversity, equality, and inclusivity.
The LOVE capsule collection is the first chapter of the collaboration and consists of a Terrex MYSHELTER jacket, hoodie, jersey inspired by past goalkeeping jerseys, buttoned festival shirt, short sleeve tee, women’s long tight, short, swim short, cross-body bag, bucket hat, towel, and pair of adilettes. The products are a mix of a subtle off-white base with bespoke graphic print as well as more stand-out articles with the graphic print as key design feature. Most items feature a subtle pink label with the logos of adidas, RBFA and Tomorrowland. The jacket, hoodie and short sleeve tee also feature the LOVE sign-off. The bold graphic print is also used for the stand alone adidas and RBFA logos.
“With this capsule collection, we proudly bring the best of Belgium, the best of football and the best of music and entertainment together, to celebrate who they are and what they stand for,” explained Nick Craggs, General Manager adidas Football.
The Belgium x adidas x Tomorrowland capsule collection is available on adidas.com, shop.rbfa.be, store.tomorrowland.com from 13 July.
