Creative Soccer Culture

Asbury Park F.C. Launch New Balance Blackout Squad Collection

In a switch of allegiance, Asbury Park F.C., the most celebrated second-best team in New Jersey of all-time, has unveiled its first collection with new technical partner New Balance. The exclusive capsule has been launched for the brand’s 2020/21 “Blackout Squad” – a global collective of grassroots players that receive the latest football boot products from New Balance.

Taking the reigns from Umbro, New Balance continue to grow their influence in the game by partnering with Asbury Park – your favourite team to have never kicked a ball. Still unbeaten, still rock and roll, and now with a new brand pushing their boundaries ever further into the realms of pure heat. The new collaboration between the Tillies and New Balance Football originated from one common mission – to grow the game of modern football.

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We’re delighted to be collaborating with New Balance, the brand has an incredible global appeal which can play a real part in growing participation in grassroots football. We’re extremely passionate about encouraging more young people to take to the field and believe partnering with the Blackout Squad can help bring those aspirations to life,” said Asbury Park co-founder Ian Perkins. "What he said," added fellow co-founder Shawn Francis.  

This season’s Blackout Squad features representatives from eight different nations and includes freestylers, content creators and amateur players, and they’re all set to be dressed out in the limited-edition bespoke away jersey designed exclusively for squad members. But for the first time ever, all global footballers can access exclusive Blackout Squad apparel includes a bespoke away jersey, a dugout jacket, a training jacket & pant, and a New Jersey staple – a long-sleeve graphic tee with “For Modern Football” in classic New Balance detail.

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The New Balance x Asbury Park F.C. collection is available at

Daniel Jones

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