Creative Soccer Culture

PSG x Hugo Boss Launch AW19 Capsule Collection

Taking the swagger that’s inherent in the team and translating it for an elegant style away from the pitch, PSG x Hugo Boss release a new capsule collection for AW19, and it’s fronted by the latest big name to arrive through the Stade de France door, Mauro Icardi.

Paris Saint-Germain have been working with Hugo Boss since 2014, with the deal renewed at the end end of last year, and that news was followed up by a first lifestyle capsule collection in January of this year that boasted the iconic feel of the club with the minimalist elegance and chic of the German fashion brand. And now, just in time for the AW19 season, the pair are back at it again, launching their second lifestyle capsule collection.

psg 3-min.jpg

This collection represents only the second time that the PSG x Hugo Boss collaboration has ventured into lifestyle-only territory, and like the first collection it combines the DNA of the club with the effortless style of the Boss line – a perfect match. The 19/20 sweater, which sees the PSG logo taking up a subtler position on the arm compared to its predecessor, is the first item to be revealed from the capsule, and it heralds a collection that’s also set to include a 19/20 wool scarf with the word “BOSS", similar to the last collection, and a silk jacquard tie.

psg 1-min.jpg
psg 5-min.jpg
psg 4-min.jpg

The PSG x Hugo Boss 19/20 crewneck sweater is available now from PSG's online store with the rest of the collection due to drop in the near future.

Daniel Jones

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.