As the PUMA x ALIFE Spring '16 collection begins to take flight, this video takes in New York at its finest. The apparel on point while the game drops into the picture.

A pairing that see's the streetwear thread football in firesome places it's a gem from the imaginations set down on Lower Eastside. A sharing of multi-layered magnitudes it's an almighty one for the masses.

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Football shirts offering more than any flavour of the month, the collection stretches from head to toe. Chilling with the diverse flavour of a neapolitan soft scoop, it is mean on the streets as much as it flames up the senses. Clean and clinical all the same, they bring a new level of lifestyle cool to the world of football, owning an off the pitch look that ignites shared passions. We'll have a flake with ours, cheers.