Creative Soccer Culture

adidas Spezial AW15 Launch Event

A side of adidas that offers an outlet for expression and creativity, the collection of curated contemporary heritage was showcased last night with the unveiling of a beautiful short film.

A collection that runs deep through football subculture, this short film focuses on musician Bill Ryder-Jones on a journey from Merseyside to Innsbruck and was a collaborative project made by Nick Griffiths and SHOWstudio.

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The event of great appreciation with an eclectic crowd of creativity it was the that film took centre stage while enigmatic three striped footwear was on show a plenty. A delicious piece of film making, the AW 15 collection is presented in majestically cool fashion and was followed up with music from Bill Ryder-Jones himself. A perfect blend of culture that brings together music, art and film making it bleeds into the football world with subtle brilliance.

A brand curated by adidas icon Gary Aspden, friends of rock and roll royalty were in attendance. Noel Gallagher and Bobby Gillespie both turning out to support the launch. No doubt a collection that will become perfectly entwined with a match day attire of sophisticated lifestyle wear, it goes on sale from 19th September.

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