Creative Soccer Culture

Alife Sessions x PUMA London

We kicked back with Arsenal's Hector Bellerin as PUMA presented the latest in a series of Alife sessions last night, showcasing their latest collab collection in East London.

Dropping two brands together like this is more on the side of smash-up than it is mash-up in the sense that they absolutely tear it to the next level. The night, that featured music from Mobb Deep (among others) was wall to wall with collaboration as the PUMA x Alife collection was on show for all to see. Which is pretty on form, it's worth mentioning.

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We kicked back with Arsenal's Hector Bellerin, an ambassador for the brand, soaked up the sounds and prepared for what is going to be a fruitful partnership. You can see some of the photos from the event, above.

The PUMA x Alife collection is on sale through various stockists now. Any pieces catch your eye? Drop us a line in the comments.


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