Introducing contemporary label ctrl+c. Formed in 2014 ctrl+c are beginning to make waves in the world of football fashion with their principles of design led by artistic integrity over commercialism.

Ctrl+c isn't about heavy branding, it began as an experimental collaboration between two young creatives and the brand has gone on to express their love for the field of art, design, fashion and music by masterminding an ethos and lifestyle for creativity in the modern, digital age. The guys at crtl+c have drawn inspiration from their love of 1980s/90s football shirts for their latest collection labelled 'Pre-season'. The shirts play on the eccentric graphics and gradients found on retro football jerseys for a bold and assertive range with a classic 21st century terrace feel.

View the full pre-season collection at