From knuckleball physics to dressing‑room samba, Roberto Carlos carries the pure electricity of football. Now he brings that same energy to the Tequila Don Julio 1942 FIFA World Cup 2026™ Edition – a golden bottle for the biggest stage on earth.
The campaign landed with a statement: a luminous gold bottle inspired by the FIFA World Cup™ trophy, crowned with a malachite closure — designed to be a trophy reimagined. Inside sits the icon itself: Tequila Don Julio 1942, aged for at least two years in American white oak, smooth and warm with oak, vanilla and roasted agave. It’s built for those moments when football peaks and the world exhales.
Roberto Carlos gets it. For him, celebration starts where the noise can’t reach. “Inside the dressing room – that’s the best part,” he says. “It’s where you feel the family.”
Joy as a philosophy
Carlos talks about Don Julio in a way that mirrors his football: direct, generous, alive.
“Don Julio is joy,” he says. “Connecting football and the brand helps people understand the greatness – and that matters most.”
It’s a sentiment that fits the bottle’s brief. The special edition is a nod to legendary moments and the people who make them – players, fans, families – a global language of pride and release.
The bottle, the memory
When he first saw it, Carlos went straight to feeling: “How beautiful it is, and the greatness it carries inside. Seeing my name connected to Don Julio… that makes me happy.”
The happiness is rooted in a career defined by unity. “My career has always been about being one player within a family,” he says. “The titles – especially the World Cup – connect me to the Seleção, a family that won the most important prize. It fits perfectly with everything I’ve lived.”
The craft behind the thunder
Ask him about power and he gives you process.
“I trained endlessly,” Carlos says. “Arrive first, leave last. The power I had as a kid improved with work. With the best players around me, a set piece or a cross could become a goal because of how I struck the ball. Instinct is a gift, but training turns instinct into chances.”
That duality – instinct and craft – mirrors Don Julio’s ethos. 1942 is the bottle built on discipline: time in barrel, patience in flavour, a finish that lingers. It’s why Carlos sees it sliding into the biggest celebration of 2026. “To show the world what Don Julio truly is,” he smiles. “Present Roberto Carlos connected to Don Julio — and enjoy. People will have so much fun… it’s going to be a great connection.”
“The titles – especially the World Cup – connect me to the Seleção, a family that won the most important prize."
The soundtrack of the Seleção
For Carlos, football is inseparable from music – from the anthem to the samba on the night you become champion. “South American football is always tied to music, especially in Brazil,” he says. “We entered the dressing room hugging, singing, celebrating that unique moment.”
And if there’s a toast to be made? “Ronaldo,” he laughs. “Rony really likes tequila.”
Lessons for the next generation
Comparisons don’t interest him. “I had my way,” he says. “Train, improve, get close to what we achieved – win matches, become a reference, make history.”
Eyes on 2026
The U.S. hosted in ’94. For Carlos, 2026 is something else. “This time will be different – and better,” he says. “Great matches, many goals. Let people enjoy it to the fullest.”
And when the final whistle blows, somewhere a dressing room will fill with music and a golden bottle will pass from hand to hand – a ritual for champions, a moment for the world.
Available nationwide on April 2, 2026, the Tequila Don Julio 1942 FIFA World Cup 2026™ Edition is priced at $225 for 750ml and $17.99 for 50ml.
