Collaborating with creatives, Brentford have continued where they left off last season and have worked with agency Article and photographer Matt Davis to launch their 2016/17 kits under a campaign entitled 'Made of Brentford'.

Putting the club at the heart of the community, it is a campaign that has been shot with simple but effective measure and dollops of sentiment. Using a combination of fans as well as players that have all been photographed in the same style as well as locations the 'Made of Brentford' theme carries a message that it's the fans, people and places that make the club what it is, not just the players. You've got to have time for that. 

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You can see more of the work that Brentford and Article have done together here.