Creative Soccer Culture

adidas & Someone Somewhere Embellish Mexico Jerseys With Hand-Embroidered Details

Celebrating the launch of the new Mexico kits and highlighting the women artisans from the Sierra Norte of Puebla, Mexico, adidas and Someone Somewhere have joined forces to create a powerful, hand-embroidered collection of jerseys for the Mexican National Team.

The new Mexico home and away kits from adidas are hands down some of the best designs of the year, and certainly are the strongest pairing at the 2024 Copa America tournament (in our opinion, at least). Now, on the back of Mexico’s opening Copa America win over Jamaica (a game that in our heads, at least, was a battle of the best kit designs in the competition) adidas and Someone Somewhere have revealed a unique collection of Mexico jerseys that have been hand-embroidered by women artisans from the Sierra Norte of Puebla, Mexico.

The collection celebrates Mexican cultural heritage and aims to honour the remarkable work of Mexican artisans. It particularly highlights the embroidery techniques of these artisans, who usually learn their craft from their mothers or grandmothers. Through this collaboration, the goal is to significantly contribute to the well-being of these artisans by showcasing their extraordinary skills and traditions to the world.

Mexico 9 Min
Mexico 10 Min

Each shirt has more than 11 hours of hand embroidery work, symbolically representing the 11 players who will proudly represent Mexico in the Copa América. The limited edition jerseys are a unique blend of traditional craftsmanship and modern design and will be available to fans and collectors through the adiClub, offering a rare opportunity to own a piece of this groundbreaking collaboration that celebrates the exceptional talent of Mexican artisans and Adidas' commitment to sustainable fashion.

Mexico 11 Min
Mexico 12 Min

Antonio Nuño, CEO and Co-founder of Someone Somewhere, stated: "At Someone Somewhere, we believe that the most powerful way to generate a positive impact is by collaborating with global brands that share our values. The two designs we developed with adidas are a perfect example of our mission: to create products that are better for our planet and its people. Each jersey involves 11 hours of hand embroidery by artisans from the Sierra Norte de Puebla, representing the 11 players who will proudly represent Mexico in the Copa América. In these 11 hours, the artisans embroider over 100 meters of thread (the distance from goal to goal on an official field) and demonstrate that the talent of our people knows no bounds."

Mexico 14 Min
Mexico 16 Min

"Through these jerseys, both adidas and Someone Somewhere seek to honor the work of Mexican artisans and continue embracing the cultural heritage of the country, both its roots and the seeds it leaves for future creative generations. This collection is inspired by the communities where the artisans create each of their pieces, the space they call 'home'," said Pablo Cavallaro, Sr. Director Brand Activation at adidas.

Mexico 13 Min
Mexico 15 Min

Pick up the Mexico 24/25 home and away kits at

Daniel Jones

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