Creative Soccer Culture

Watford Re-brand Concept by Nicolas Keruhel

As Watford look ahead to life back in the top flight of English football, French graphic designer Nicolas Keruhul put a purely hypothetical re-brand of the club together. It's pretty damn thorough.

From tickets to kit via website and social channels - Nicolas Keruhel has re-branded the lot. While this might be a purely conceptual idea, it's great to see it rolled out, intergrated across so many outlets. In a game where image is paramount, especially at the elite level this is what clubs should be striving to achieve and although this starts out a simple sketched idea, it's great to see it come to life.

Some description

The match day programme, headed paper, business cards - all those tactile ways in which you engage in a brand - you name it, he's got it down in one smart and altogether efficient body of work. The concept badge for Newcastle is also worth a look here.


The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.