Creative Soccer Culture

Nike Launches New Football App

Nike football launch new app that delivers product news, player access and even a route into the professional game.

As the World Cup enters its final stages, attention for many begins to move to the start of the domestic season and with this shift Nike Football have launched a new digital and mobile application that will feature the best of the brand all in one place.

The Nike Football app allows players to create matches, banter with teammates, and be the first to access exclusive Nike product. The app will also become the only gateway to the Nike Academy programme - a UK based academy for young players based at St. George's Park, which gives players a route to the pro game through fixtures against leading clubs.

"This is Nike Football in your pocket. The app will allow members of the Nike Football community to be the first to access the latest product, stories and event experiences. It’ll be the only way to earn a spot in the Nike Academy and earn your way to the highest level of the game, something we’ve seen from players such as Tom Rogic (Australia), Abdul Waris and David Accam (both Ghana)," said Davide Grasso, Chief Marketing Officer for Nike.

The app looks set to become the ultimate football community tool, allowing players to create their own micro-communities with the "Crew" feature, staying connected to their friends and teammates and making sure they never miss a chance to play. Using the "Play" section, members can set up a time and location for a game or kick-about, track who is in and out, and use geo-tracking technology to allow members to set up matches around the world.

"A player's community will increase in size as they connect with players in their area. This enables them to find more games, more often, against new opponents. It's the ultimate way to play more and play better, added Grasso."

The Nike Football app is available from July 10 on iOS and Android. What do you think? Let us know in the comments below. 


The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.