Umbro distance themselves from blockbuster boys Nike & adidas with a unique boot ad for the UX-1

It's the task faced by every major boot brand: how to create a commercial that captures our attention. Take away the multi-million pound endorsement deals and big-money budgets and suddenly you've got a tough task ahead of you. Enter Umbro, who continue to distance themselves from blockbuster boys Nike and adidas with a unique take on how to capture the hearts and minds of football boot fans.

The Manchester based brand have taken a stab at a new, albeit slightly strange, type of video focused on an individual boot obsessive and his Umbro UX-1 boots. It's a world away from the explosive epics from Nike and adidas and brings to focus the one thing that it all boils down to: the boots. Check it out above and let us know what you think.