Creative Soccer Culture

adidas Unveil 2014 World Cup Ad

With less than three weeks until the start of the World Cup adidas drop their official 2014 World Cup advert starring Alves, Messi, Suarez and Van Persie and featuring an exclusive track from Kanye West.

The advert, which airs on TV screens around the world at half time during tonight’s UEFA Champions League Final, begins with Leo Messi asleep and dreaming of the extreme lengths his fellow footballers are going to in their preparation for the World Cup.

Set to an exclusive Kanye West soundtrack, “Leo Messi’s World Cup Dream” is directed by Fernando Meirelles, best know for the awesome film City of God, and co-directed by Cassiano Prado.

Tom Ramsden, Global Brand Marketing Director, adidas football, said: “This advert presents the "#allin or nothing" attitude by showcasing the dedication and commitment required to winning this great tournament. We are incredibly proud of this film and the entire 'all in or nothing' campaign. By bringing together the creative powers of Fernando (Meirelles), Cassiano (Prado) and Kanye; and combining them with the best players in the world, we present a unique, fresh and authentic view of the World Cup that only adidas can deliver.”

What do you think of the ad? Let us know in the comments below. Join the conversation on Facebook & on Twitter.


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