Nolan, Downing & Noble welcome fans to adidas’ first HomeCourt UK concept store

Adidas has opened a new HomeCourt concept store in Bluewater shopping centre. To celebrate the opening, three local West Ham players - Kevin Nolan, Stewart Downing and Mark Noble headed down to the store to see fans who had queued for a chance to meet them.

The players posed for pictures, signed autographs and explored the innovative new store. In the next few days 
those visiting Bluewater will have the chance to win an in-store shopping spree of £500 by guessing the amount of adidas brazuca balls filling a giant cube. Other activities in the zone will include a speed kicking challenge and a football freestyler demonstration.

The concept store is designed to bring fans a truly interactive retail experience and is inspired by the sights and sounds of a sports stadium

Former England winger Stewart Downing said: “It’s been great getting out meeting the fans at the new adidas store at Bluewater today. The store is really unique; especially the interactive footwear zone, I think the fans will really enjoy it."

The adidas concept store can be found on Bluewater’s Lower Thames walk.