September offers a fresh beginning for West Ham United and as the month kicks off, the club's third by Umbro kit provides just the right amount of style to land them higher up the table where 17/18 football kits are concerned.

'Since 1900', that's how both club and brand have launched their 2017/18 third kit. A celebratory embodiment of a treasured past, it's with a heritage inspired badge and pastel blue that this sharp collared number thrives in minimalist form. Very much offering a piece of story telling with this kit, it's one that marks the moment when the 'Thames Iron Works' formed as West Ham United in 1900. 117 years on and the club has strengthened in size and stature and is known world over as one emphatically proud of their beginnings.

Tailored with history running throughout, it's a kit that served with contemporary fashion very much in mind. A three buttoned tonal collar is accompanied by an embroidered crest and Umbro logo. What's more, the reverse subtle includes the date in which the club were officially re-named as West Ham United.

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A product that looks to replicate the first ever West Ham United kit and place it firmly in today's game, this shirt won't look out of place but it will win many hearts. A real tailored offering with plenty of due care and detailing, hats off go to Umbro and West Ham in bringing another 'third' option that waltzes through the history books while slamming a fresh look going forward. Into it? Just a little.