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Boot Spotting

Is Declan Rice Set to Leave adidas?

From West Ham to Arsenal, Declan Rice has grown into one of the most influential central midfielders in world football. And through it all, he's been wearing adidas boots. But could that era be coming to an end?
Features

How USL's Atlético Dallas Built Its Myth

Building a football identity from scratch presents a very different problem to redesigning one that has been around for a century.
Features

Inside Palermo’s Fresh New Identity

Modern football rebrands are pretty predictable. When a club suddenly feels like it needs to feel contemporary, sans-serif is locked in, historical details dug up and, several hundred words of brand strategy later, you end up with something that tends to look like every other rebrand.
Lifestyle Clothing

Stine Goya x Umbro? Say No More

Stine Goya’s latest Umbro collaboration for Fall/Winter 2026 is about as close to perfect as you can get.

Performance Football Apparel

Young Boys Turn Back Time With Heritage-Inspired 26/27 Third Shirt

Some shirts are inspired by a club's history. Others wear it front and centre. Young Boys' new 2026/27 third kit falls firmly into the latter category, drawing on one of the most recognisable landmarks inside the Wankdorf Stadium: the legendary Wankdorf clock.
Lifestyle Sneakers

West Ham Step Into the New Balance Era With Their Own 480 Trainer

One of the best things about having New Balance as your kit supplier is the complimentary shoes that you get as part of the bargain, as West Ham are now finding out with the reveal of their very own 480 trainer.
Performance Football Apparel

Does Man City’s 26/27 Third Shirt Represent the Future of Football Shirt Design?

Manchester City have officially unveiled their 26/27 third kit, and while the shirt itself is clean, understated and undeniably wearable, it's the story behind it that makes it one of the most interesting releases of the season.

Performance Football Apparel

Liverpool's 26/27 Third Shirt is Inspired by European Nights at Anfield

It definitely feels like Liverpool fans want new signings rather than a new shirt right now, but it’s the latter they get, as adidas reveal the club’s new third shirt for the 26/27 season.
Performance Football Equipment

The Best Ball Designs for the 26/27 Season

The centre of attention but often overlooked, the humble football is the essence of the game. Doesn’t quite come in all shapes and sizes (spherical is essential) but it does come in some pretty radical looks these days.

Performance Football Equipment

adidas Marks the End of an Era with Last UCL & UWCL League Phase Match Balls

adidas has unveiled the official match balls for the 2026/27 UEFA Champions League and UEFA Women’s Champions League league phases, and with Nike set to take over as UEFA’s official match ball supplier from 2027/28, they carry a little more significance than usual.
Lifestyle Clothing

Is adidas & Real Madrid’s EQT Culture Wear Collection Nostalgia Done Right?

adidas and Real Madrid have just dropped a new, beautifully bold EQT Culture Wear collection, which is as timeless as it is iconic in its visual presentation. But it's left me wondering: when are we going to stop tapping nostalgia?
Performance Football Apparel

French Amateur Side La Ligugéenne Make Moves to Put Themselves on the Map

Taking a different route to recognition, French amateur side La Ligugéenne Football, with the backing of Kappa, have revealed a beautiful new kit for the 26/27 season, one that the club will be hoping will catch the eye beyond its local fanbase.
Interviews

Meet The Boot Brand Making Football Footwear Simple Again

“There’s a lot of shouting with boots in the space,” says Ben Chehebar. “We didn’t want to add to that noise.” Spend any amount of time looking at football boots right now and you’ll understand what Chehebar, the founder and creative director of Eleven, means.

Performance Football Apparel

Red Star FC & Kappa Once Again Set the Standard for Home Kit Design

You’ve heard the saying "fashionably late to the party", right? Well, that’s Red Star FC all over. With the Ligue 2 season already two games old, the French style kings and perennial trailblazers have finally unveiled their new home shirt for the 2026/27 campaign, and it’s fair to say it was worth the wait.
Performance Football Boots

Under Armour's Magnetico Elite 6 Offers Control, Comfort and a Statement of Intent

Under Armour may not dominate the football boot conversation in the same way as Nike, adidas or PUMA, but that's precisely what makes releases like the new Magnetico Elite 6 so interesting.
Performance Football Apparel

Bayern Munich’s New 2026/27 Third Shirt Proves Why Third Kits Are Football’s Creative Playground

While the home shirt stuck to tradition and the away shirt went clean, Bayern Munich’s this shirt ventures more on the creative side, with a design inspired by the moments that have shaped one of football's most successful clubs.

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