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In a Football World Full of Noise, Nike’s Obsession with Innovation Still Cuts Through

Sitting down with Phil McCartney, EVP Chief Innovation & Product Officer at Nike, we get an insight into the brand's ever-evolving relationship with innovation and how it continues to shape the beautiful game we know and love.

Chelsea & Nike Prove Less Is More With 26/27 Home Kit

Chelsea and Nike’s clean 2026/27 home jersey is a timely reminder that when it comes to kits, less can still be more.

Diadora x Dolce & Gabbana is the Collab You Didn’t See Coming

High-end fashion collabs in football are so in right now, with everyone from Louis Vuitton, Dior, Armani and Moncler stepping into the game. So it’s no surprise to see Dolce & Gabbana dipping their toe into the action. What may raise an eyebrow, though, is their choice of partner, with the premier Italian luxury house teaming up with compatriots Diadora.

Les Bleus, But Make It Jacquemus

Nike's Jacquemus World Cup collection is exactly what we expected only, well, better.

FCSB 25/26 Home Kit: Heritage with Voltage

Paid Partnership

FCSB’s 2025/26 home kit feels almost plugged directly into the present.

Palace’s Nike England Collab Is Weird, Brilliant, and Exactly Right

Let’s not beat around the bush here, okay: Palace’s World Cup Nike collaboration absolutely slaps, doesn’t it?

Sergiño Dest: Playing Fearless

Sergiño Dest has never been built for safe football, which is probably why his game still feels so refreshing.

AC Sparta Prague 25/26 Away Kit: Luxury in Restraint

Paid Partnership

Some shirts rely on complexity, while others rely on confidence. Sparta Prague’s 25/26 away kit, however, is a masterclass in restraint.

Ricardo Pepi: Instinct, Identity, and the Next Chapter

Ricardo Pepi has always had that striker thing, that belief that the ball will eventually fall where it needs to. Miss one, move on. The next one is coming kind of thing.

Nike Is Already Winning the World Cup Collab War

Before a ball has even rolled across North America, Nike has already started to treat the 2026 World Cup like something far bigger than a tournament.

Kith & adidas Have Built An Entire Messi Universe

Lionel Messi has linked with Ronnie Fieg's Kith and adidas Football for a World Cup-ready collection that treats his legacy like a global design language.

Folarin Balogun: From London, With Pressure

Folarin Balogun knows what pressure feels like. He has grown up with it, played through it, moved because of it, and, more recently, learned how to make it work for him.

Nike Redefine Speed with Latest Mercurial Vapor and Superfly Innovation

Nike are turning the page on the Mercurial once again, unveiling the next-gen Superfly and Vapor silhouettes just in time for the summer’s biggest stage. And while the silo has always been synonymous with speed, this latest evolution feels even faster.

How Spotify Turned Its Barça Collab Into Football’s Most Anticipated Drop

There was a time, not so long ago, when shirt sponsors simply sat there and did their thing.

The Nike Air Force 1 x AIK Is Where Football Heritage Meets Handcrafted Art

In a collaboration that fuses football culture with sneaker craftsmanship, Swedish club AIK has unveiled an ultra-limited edition Nike Air Force 1 AIK, created in partnership with renowned sneaker artist Viktor Pyk.

Meet Sam Handy, the Man Steering adidas Football

Most kids grow up dreaming of influencing the game from on the pitch, being the next Messi. Not many will grow up dreaming of shaping it from off the pitch. In fact, few probably even spare that side of the game a passing thought. But for Sam Handy, General Manager of Football at adidas, that’s his 24/7.