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SSC Napoli & EA7 Present 25/26 Third Kit: Café

SSC Napoli and EA7 have brewed up something special for 25/26, serving the city’s soul straight into the seams of their new third shirt, Café. This isn’t just a kit — it’s a toast to a ritual that has fuelled Naples for over two centuries.

Guided By The Gaze: Samsunspor Drop Stunning Hummel Third Shirt For 25/26

Samsunspor have dropped their new 2025/26 third shirt from hummel, and it’s a piece that hits on multiple levels — visually, emotionally, and historically.

Newcastle United & adidas Unveil Bold 2025/26 Away Kit

For the new 2025/26 away kit, Newcastle United and adidas celebrate the city’s finest landmark as they present a design that draws inspiration from the iconic Tyne Bridge. With a bold green colour palette and retro nods, the Geordies are looking to go hard for those cold European away nights.

Top 10 Home Kit Drops For 2025/26

The kit drops have been unloaded thick and fast over the past few weeks, so we are taking the time to pick out the best of the bunch. Narrowing in on the 25/26 home kits, we have rounded up the ten that have caught our eye the most in the midst of the launch chaos…

Nottingham Forest & adidas Unveil A Beauty Of A Home Kit For 25/26

Nottingham Forest and adidas are reviving the iconic stripes as they unveil the new home shirt for 2025/26. As a year of European football beckons, the Reds are celebrating a rich 160-year history by drawing inspiration from the past whilst they re-establish themselves as a football giant in the modern day game.

AC Milan Continue To Explore and Expand Their Identity As A Cultural Force

There’s something stirring in Milan, and it’s not just on the turf of the San Siro. As the lines between sport, style and culture continue to blur, AC Milan are leading the charge with a movement that redefines what it means to be a football club in the modern era.

AC Milan x Castelli: Where Football Heritage Meets Cycling Innovation

When two icons of Milanese sport and style link up, the results are never subtle. AC Milan and Castelli – titans of football and cycling, respectively – have dropped a premium cycling collection that rides the line between performance and prestige, and it hits with the weight of heritage behind every stitch.

Tottenham Hotspur & Nike Go Dark For New 25/26 Away Kit

Tottenham Hotspur step into the future with the launch of their new 2025/26 away kit – a bold, all black Nike design that unlocks a new stealth suit for Premier League away days. With a razor-sharp silhouette and unlimited aura, the new threads pay tribute to the late-night aesthetic of Spurs’ home city – London.

From Brazil to Bavaria | Giovane Élber On A Life Shaped By Football, Culture, & Connection

Taking to the streets of Miami in company with FC Bayern Munich, Audi and none other than Giovane Élber.

Olympique Lyonnais & adidas Drop Nostalgic Away Look For 25/26 Season

Adidas and Olympique Lyonnais have unveiled the club’s away shirt for the 2025/26 campaign, and it’s a design that walks the line between tradition and innovation with unmistakable French flair. Cloaked in Lyon’s iconic red and blue and steeped in architectural inspiration, this design is a love letter to the club’s past, present, and the city it calls home.

PSG Team Up With The Weeknd For Exclusive Jersey and Collection

Redefining the intersection of music and sport, European Champions PSG team up with global music artist The Weeknd again for an exclusive collaboration centred around the city of Los Angeles. The two cultural powerhouses unveil 'PSG x XO Beyond Limits. Beyond Borders' to bring the City of Angels to life, perfectly aligning with both of their tours in the US.

Pitch Perfect: How Mercury/13 Is Redefining Football’s Fabric

Pioneering multi-club ownership group Mercury/13 and Fanatics Collectibles combined to host a unique black-tie event in the middle of a pitch for the UWCL weekend in Lisbon. The event, which gathered global trailblazers, legendary athletes, and visionary investors to celebrate and accelerate the rise of women’s football, served as a snapshot of how new players continue to jump on the train of growing the women’s game. 

PSG Launch 25/26 Home Kit In Style With Nike

Paris Saint Germain pay tribute to their hometown landmark with a symbolic new jersey for the 2025/26 season. Deep-rooted in the iconic Eiffel Tower design, the ‘Midnight Navy’ jersey is instantly recognisable to the City of Love and the recently crowned Champions of Europe.

Siyabonga Mabena: South Africa’s Next Icon in Motion

At just 17, Siyabonga Mabena is already navigating the spotlight with the composure of a seasoned pro. A standout in a new generation of South African talent, he’s quickly becoming one of the most exciting names at Mamelodi Sundowns. We caught up with him to talk growth, pressure, humility — and putting people to sleep with his signature celebration.

Charly x USL 2025: Bespoke Energy, Bold Statements, & A Playground Of Creative Freedom

Paid Partnership

When it comes to football culture in the States, the USL is carving out a space all of its own—free from the traditions that tend to define the aesthetic on European shores. Here, it’s less about legacy and more about identity. And that creative latitude? It’s where brands like Charly thrive.

On A Plate: Lisbon – A Night Where Culture & Football Dined Together With adidas Futbol Society

As the sun dipped beneath the terracotta rooftops of Lisbon, SoccerBible and adidas Football brought something truly special to life. On the eve of the UEFA Women’s Champions League Final, On A Plate made its European debut — and it did so with meaning, craft, and a deep sense of place.