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News

UEL & Shakhtar Donetsk FC Unite For Community Building Through Fanware Design

Tapping into the unifying power of football, The University of East London (UEL) and Shakhtar Donetsk FC came together recently for a campaign that highlighted social justice and community building through fanwear design.
Events

Taking You Inside The Recent adidas F50 Launch Event

Welcoming back the F50, adidas recently held an exclusive two-day event, which took place in Protein Studios, Shoreditch, followed by a play test at the Emirates Stadium. The event featured an in-depth presentation featuring legends Alessandro Del Piero, Djibril Cisse and Zinedine Zidane, customisation and fitting stations, as well as samples from the Three Stripes’ extensive archive.
Performance Football Apparel

adidas Launch Jamaica 24/25 Home, Away & Prematch Shirts

Drawing from the heritage, culture and natural beauty of the island, adidas have unveiled the new Jamaica home, away and prematch jerseys for 2024 and beyond. The Reggae Boyz will debut the new jersey in their FIFA World Cup qualifying matches on 7 and 9 June.
Interviews

Marco Reus’ Final Champions League Final For Dortmund

One last beautiful moment celebrating the unbreakable bond between the legendary midfielder and Borussia Dortmund’s passionate fans.
Interviews

Gary Aspden Reflects On 10 Years Of adidas Spezial & Spotlights The Label’s DECADE Event

As adidas Spezial celebrates its 10-year anniversary in style with the DECADE event, curator and creator, Gary Aspden talks about what the journey has been like, diving deep into the ideology behind the label.
Performance Football Boots

adidas Officially Reintroduces The Iconic F50 Franchise

It’s been close to a decade since we last saw the famous F50 franchise on a football pitch, but now its back, with adidas lifting the veil on the special edition ‘Fast Reborn’ pack, which has already been spotted on the feet of its greatest ever advocate, Lionel Messi.
Performance Football Apparel

adidas Reveal Arsenal 24/25 Home Shirt

Combining a stripped back approach with a traditional look, Adidas have revealed the Arsenal home shirt design for the 24/25 season. The main point of note is that it features the Arsenal cannon in place of the club crest on a home shirt for the first time in 35 years.
Performance Football Apparel

Botafogo Reveal & Debut New Home Shirt For 24/25 From Reebok

Continuing their celebrated return to football kit design after its storied success in the 2000s, Reebok have kicked off their second season with Botafogo in spectacular fashion with the launch of the Rio de Janeiro club’s new home kit for the 2024/25 season.

Performance Football Apparel

Five Liverpool x adidas Kits That Are Ripe For A Remake

Liverpool and adidas have a strong history together, having enjoyed two successful partnerships in the past. Following news that they are set for a third stint together after next season, we’ve rounded up five kits from the archive that are ripe for a remake.
News

adidas Spezial To Celebrate 10 Years With DECADE Exhibition

This year sees the 10-year anniversary of the debut of adidas Spezial, and to celebrate that milestone, a new exhibition called DECADE has been announced, featuring the complete adidas SPZL footwear archive and highlights from the 10 years of apparel collections.
Lifestyle Clothing

Reebok LTD & Botter Reveal Collaborative Collection

Following an early preview at Paris Fashion Week back in January, Reebok LTD and Botter have officially revealed their new collaborative collection for Spring/Summer 24, which arrives as a tribute to the different cultures and the connections between the living and the spirits, the earth, the land, and various bodies of water.
Design Miscellaneous

adidas Host The 'Euro Style Cup' On CONFIRMED

With a summer of international football on the horizon, adidas are set to turn the spotlight on a different source of creativity, inviting 16 of the most culturally connected and relevant retailers from across Germany and the rest of Europe to compete in the ‘Euro Style Cup ’24’.
Performance Football Apparel

Kappa Reveal 24/25 Third Shirt For CD Ibiza

Ahead of their third season together, Kappa and CD Ibiza have revealed the club’s third kit, with a design inspired by the nature and bohemian spirit of the island.
Lifestyle Clothing

Arsenal & adidas Reveal 'No More Red' T-Shirt

Arriving as a natural continuation of the club’s ‘No More Red’ campaign, Arsenal and adidas have revealed a new ‘No More Red’ T-Shirt, which was designed by Nellie-Rose, a young person from Arsenal in the Community as part of a four-day fashion workshop series.
Lifestyle Clothing

Lovers FC Collaborate With Rizla For Capsule Collection

Lovers FC are back in the collaboration game, this time hooking up with Rizla for a capsule collection that introduces reworked versions of some iconic shirts from the past.
News

Our 'On A Plate' Creative Soccer Culture Tour With adidas Futbol Society Hits L.A.

Coming on the weekend of El Tráfico, there was only one place that we could pull up for the next edition of “ON A PLATE”, our Creative Soccer Culture tour, and that was Los Angeles.

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