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News

Pepsi Refreshes Football History In Star-Studded Style With “Refresh The Game” Campaign

Ahead of this summer's Women's Euro 2025 tournament, Pepsi has just dropped an all-new global campaign — Refresh the Game — and it’s a masterclass in time travel, football fantasy, and fizzy legacy.

Performance Football Apparel

Chelsea Unveil New Nike Home Kit For Next Season

Chelsea FC are the latest to unveil the new home kit for 2025/26, as Nike take inspiration from London’s iconic landmarks and creative culture to add a forward-edge to the traditional blue jersey. For the launch video, the club brought in some of the most established Chelsea fans including Central Cee and Suggs, to bring the new kit to life.
Interviews

Giorgi Sudakov On A Journey Shaped By Shakhtar, Inspired By Dreams, & Guided By Intent

For Giorgi Sudakov, the pitch has never just been turf and lines—it’s been a sanctuary, a proving ground, and a lifeline. From his formative years in Shakhtar Donetsk’s academy to a Champions League debut against Real Madrid at just 18, his rise has mirrored the chaos and resilience of modern Ukraine.
Features

#BootsOnlySummer: Football Fashion’s Next Evolutionary Stride Or A Two-Footed Lunge Too Far?

There was a time when football boots were sacred. Reserved for the hallowed turf, pulled on with ritual precision before battle on Saturday mornings or under the floodlights midweek. Now, they’re literally striding onto the street. Games gone, some might say. Welcome to #BootsOnlySummer — the internet-born movement where studs hit concrete, and the lines between pitch and pavement blur beyond recognition.
Events

Travis Scott and Nike Bring Mad Maximus To Barcelona For One Night Only

Goosebumps in Barcelona as Nike and Travis Scott touch down in BCN for the latest Mad Maximus event. The best street ballers across Europe came together to compete between the concrete walls of Parc del Fòrum, whilst surprise appearances from Barça legends and a secret Travis concert made it a night to remember.
Performance Football Equipment

Mitre Launches the Ultimax Pro Official Match Ball For The Soccer Tournament 2025

With The Soccer Tournament (TST) 2025 set to kick off in Cary, North Carolina from June 4th–9th, the stakes are already sky-high. But now, they’ve just levelled up. Enter Mitre's Ultimax Pro—a new match ball built for a tournament like no other, where global flair collides with grassroots fire in a winner-takes-all clash for $1 million.
Lifestyle Clothing

Secondhalf.PDF Salutes an Icon with New R9 ‘Feñomeno’ Tee Capsule

Instantly recognisable, totally undeniable. That’s the mark of a drop done right—and it’s exactly what Secondhalf.PDF have delivered with their latest release: a bold and brilliant tribute to one of football’s most iconic figures, Ronaldo Nazário, aka El Fenómeno.
Performance Football Apparel

Top 20 Football Kits from the 2024/25 Season

The 2024/25 clock is rapidly running down, cup finals are approaching and title deciding games are immanent. It’s only right that we round off this season with a roundup of the best kits we have seen out there on the pitch. From classic home kits to celebratory anniversary shirts and disruptive special edition’s, here is our top 20

Performance Football Apparel

Spotify & Barcelona Call-Up Travis Scott For ClĂĄsico Special

The Spotify x FC Barcelona jersey takeover returns for its sixth iteration – and this time, it’s a full-blown Cactus Jack collision course. As El Clásico looms on May 11, Barça’s iconic blaugrana will be reimagined through the lens of Travis Scott, with the legendary Cactus Jack logo taking pride of place on the chest.
Interviews

Filmmaker Xaymaca Awoyungbo’s Love Letter To Walthamstow’s Special 23-25 Kits

Back in 2023 East London football club Walthamstow FC and kit partners Admiral launched what was one of the most unique kit sets in recent memory, produced in collaboration with the William Morris Gallery. Now, filmmaker and Walthamstow native, Xaymaca Awoyungbo has explored the story behind the kit’s design in a new documentary.

Lifestyle Clothing

Young Boys & ZĂŒri West Immortalise A Bernese Football Fairytale With Collaborative Capsule

Harking back to a historic moment in the club’s history and the beginning of a beautiful story, BSC Young Boys and cult favourite band Züri West have partnered for a special capsule collection.
Lifestyle Clothing

Umbro Brings Back Its Iconic 1996 Drill Top

Umbro are raiding the archive to bring back one of their most iconic pieces, faithfully recreating and rereleasing for the first time ever the drill top worn by Liam Gallagher at the Maine Road Oasis gig in 1996.
Boot Spotting

Top Athletes Who Are Playing the Fields of the Boot Game

The season is close to coming to an end, club contracts are running down and clearly so are boot contracts. Over the last few weeks, multiple top-level athletes have been spotted playing around with different brands and silos, suggesting a possible end in contract. Let’s have a look at who is wearing what.
Features

Double Diamond Days: How Umbro Shaped 90s Football Culture On and Off the Pitch

From the England national team on pitch in iconic tournaments such as Italia ’90, Euro ’96 and France ’98 to Liam Gallagher strolling out on stage at Maine Road in a questionably obtained Umbro drill top, the Double Diamond pretty much epitomised football both on and off the pitch in the nineties.

Interviews

Rooted in Rivalry, Radiating Unity: Rich Tu’s Vision for NYNJ 2026

The official New York New Jersey (NYNJ) Host City poster for FIFA World Cup 2026 is more than just eye candy — it’s the first flare in what promises to be a summer of global celebration, seen through a local lens. Designed by New Jersey native and Brooklyn-based artist Rich Tu, the artwork doesn’t just represent a region — it pulses with its energy, history, and identity, as we found out when we spoke with Tu recently.
Performance Football Boots

Mizuno Unveil Stealthy 'Innovation' Pack

Mizuno take it back to colour basics for the new ‘Innovation’ pack, dressing all silos in an Obsidian stealth suit. Once again, the brand display cutting-edge ideas by combining different technologies – optimising style and performance.

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