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Events

Taking You Inside The Recent adidas F50 Launch Event

Welcoming back the F50, adidas recently held an exclusive two-day event, which took place in Protein Studios, Shoreditch, followed by a play test at the Emirates Stadium. The event featured an in-depth presentation featuring legends Alessandro Del Piero, Djibril Cisse and Zinedine Zidane, customisation and fitting stations, as well as samples from the Three Stripes’ extensive archive.
Interviews

Marco Reus’ Final Champions League Final For Dortmund

One last beautiful moment celebrating the unbreakable bond between the legendary midfielder and Borussia Dortmund’s passionate fans.
Interviews

Goal Diggers FC journey to Porto with New Balance

We capture Goal Diggers’ London to FC Porto Experience
Design Miscellaneous

adidas Host The 'Euro Style Cup' On CONFIRMED

With a summer of international football on the horizon, adidas are set to turn the spotlight on a different source of creativity, inviting 16 of the most culturally connected and relevant retailers from across Germany and the rest of Europe to compete in the ‘Euro Style Cup ’24’.
News

adidas Host Predator 24 'Pure Strike' Event With Trent Alexander-Arnold

Following the launch of the Predator 24 ‘Pure Strike’, adidas hosted an event with Trent Alexander-Arnold for which they invited hundreds of Liverpool ballers to Tiber Football Centre in Toxteth to take on the ’66 Second Challenge’.
News

Jameson & Classic Football Shirts Collaborate On Limited Edition Bottles

Continuing their great work in supporting the EFL, Jameson Irish Whiskey have teamed u with Classic Football Shirts to adorn a new line-up of limited edition bottles with five of the greatest ever EFL away jerseys.
Performance Football Apparel

Malaga & Hummel Reveal Special 120-Year Anniversary Shirt

Celebrating 120 years of the club, hummel and CF Málaga have revealed a special edition shirt, which recreates the shirt worn in the 1988/89 season.
Performance Football Boots

Closer Look At The adidas Y-3 Predator 24

Along with their striking new kit, Real Madrid’s match against Athletic Club on the weekend also gave us a first look at the adidas Y-3 Predator 24 in action, and here we take a closer look at what is the latest look for the boot.
Interviews

Lena Gercke Talks Football & Fashion And Euro 2024 In Germany

Having featured in the recent adidas launch video for the reveal of the new Germany 2024 kit, we recently caught up with model and TV Personality Lena Gercke to get her take on the fashion/football space and the atmosphere surrounding the upcoming Euros.
Performance Football Apparel

Best International Kit Debuts From This Week

Following on from both Nike and adidas revealing their federation kits for this summer’s Euros and Copa America competitions, this week’s international break has seen a raft of kit debuts in matches across the globe.
Interviews

Florian Wirtz On Setbacks, Success & A Summer To Savour

Being regarded as one of the best young players in the world obviously comes with a lot of pressure. But 20-year-old Florian Wirtz isn’t letting that weight of expectation drag him down – quite the opposite in fact, as he eyes unprecedented domestic glory ahead of a summer full of promise.
Performance Football Apparel

England U17 & U18s Debut 2024 Home & Away Kits

At the beginning of this week, Nike lifted the veil on its 2024 Federation kits, and amongst them was England’s new home and away kits. And beating the senior men’s team to a debut, the Under 17 and Under 18 teams wore the kits in recent fixtures.
News

Serving Up The First Course Of Our 'On A Plate' Creative Soccer Culture Tour With adidas Futbol S…

With the dust having now settled on the first stop of our inaugural “ON A PLATE” Creative Soccer Culture Tour, which kicked off in Miami, we take stock and provide a closer look at what went down.
Boot Spotting

Global Boot Spotting

Another week, another round of Boot Spotting, bringing you some new upcoming releases on the feet of the pros across the globe. Also some customisation thrown in for good measure – with one of the biggest stars in the world doing his own…

News

Barcelona To Manufacture Its Own Kits?

Following continual reports of discontent between Barcelona and long-term kit sponsors, Nike, the Catalan club are now reportedly weighing up the possibility of producing their own kits in-house.
Interviews

Casemiro Talks Success, Manchester United & Joining adidas

Few players in the world can compete with the trophy cabinet of Casemiro. The combative midfielder has won it all at Real Madrid, and now he’s 18 months into a new challenge at Manchester United. Here, we find out more about the decision to switch white for red as well as the Swoosh for the Three Stripes.

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