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A Decade of Dominance: How adidas Redefined the Modern Football Kit

The kit design game is an ever-evolving one, and it’s a big part of the ongoing brand war that dominates the marketing for the beautiful game. Brands have to consistently reinvent their approaches to stay relevant and to ensure that their designs are on-point, ahead of the curve and hitting the heights. And one brand has been consistently ahead in this regard: adidas.

Fluminense & Umbro Hit The Marks With New 25/26 Third Kit

The 25/26 Umbro Fluminense third kit captures the essence of the great city of Rio de Janeiro in every stitch, bringing together heritage, elegance, and cultural rhythm for a timeless look. It’s the type of shirt that moves beyond the pitch as a modern expression of what it means to be a Tricolor Carioca.

Arsenal & adidas Launch Vibrant Pre-Match Jersey Alongside Culturewear Collection

Taking inspiration straight from the streets of West London, Arsenal and adidas have dropped the 25/26 festival pack. The culturewear collection pays homage to the iconic Notting Hill Carnival and features a bold pre-match jersey ready for the club’s pre-season tour.

adidas Originals at Paris Fashion Week: Where Football Heritage Meets Future Fashion

In the ever-evolving relationship between football and fashion, no brand has moved the needle quite like adidas. At Paris Fashion Week SS26, Originals took over Paris in the best way possible – exploring football way past the 90-minute mark and delving deep into the world of global creative expression.

Umbro & Red Bull Collaborate For Jersey Collection Ahead Of Culture Clash Event

With just days to go until Red Bull Culture Clash 2025 ignites London’s DRUMSHEDS, the energy is reaching fever pitch. This year, the clash gets an extra layer of cultural fire with the launch of four exclusive Red Bull Culture Clash jerseys, crafted in collaboration with Umbro.

Vancouver Whitecaps Reveal & Debut Special BHM Jersey

This weekend, MLS side Vancouver Whitecaps announced the launch of a new Black History Month kit, featuring a striking design created in collaboration with acclaimed local artist Anthony Joseph. The kit was then debuted in the preseason match against FC LNZ Cherkasy.

Mateo Joseph: Balancing Ambition, Culture, & Passion At Leeds United

From Spain to England and, in a round about way, back again, 21-year-old Mateo Joseph is starting to make his mark in the game. From his early obsession with football to balancing family life across two cultures, the Leeds United forward opens up about his journey to Elland Road, switching England for Spain on the international scene, and how his passion for the game continues to drive him.

Newport County Team Up With Skindred & Lover’s FC For Special Edition Kit

Newport County, in collaboration with fresh creative partners Lover’s F.C. and local Ragga Metal icons Skindred, have dropped a debut collaboration kit that takes inspiration from the city’s rich West Indian and ethnic heritage.

Talking With Szoboszlai, Hinds and Quansah At The Nike x LFC Winterized Collection Shoot

Paid Partnership With Nike

Refreshing your wardrobe for the colder winter months ahead, Nike have released their Liverpool FC ‘Winterised Collection’, and during the shoot for it we were able to have a quick catch up with Dominick Szoboszlai, Taylor Hinds and Jarell Quansah.

In Review: Black Arsenal — A Fascinating Survey Of Multiculturalism & Innovative Football Jerseys…

Evolving from Barbican talk to impressive book, co-editor Dr Clive Chijioke Nwonka has pinpointed the strong affinity Black people have with the North London club, which inspired recent jersey designs.

adidas Launches new Jamaica LFSTLR Collection & Copa Mundial

Continuing to blur the lines between football performance and streetwear culture, Adidas have dropped a Jamaica ‘LFSTLR’ collection, which features an apparel range alongside a special edition Copa Mundial.

The Myths & Trendsetters Spurring Footballers To Cut Holes In Their Socks

To brands’ dismay, holey socks grace almost every pitch and obscure logos as players express their style and gain confidence. Is a total redesign needed?

adidas & MLS Launch The Archive Collection

Embracing a throwback vibe, MLS and Adidas have unveiled the adidas x MLS Archive Collection, which includes third jerseys set to be worn by five clubs throughout the remainder of the 2024 season.

Lovers FC & Rizla Return With A Second Collaborative Drop

Following on from their first collaborative drop earlier this year, Lovers F.C. and Rizla return with a second collaborative drop, and this time they’re drawing influence from Jamaica.

Our Top 10 Copa America Kit Designs

16 teams are set to compete at the 2024 Copa America, and they’ll be wearing kits produced by six different brands. With vibrant designs and rich back stories, here, we pick out our 10 favourite.

adidas Launch Jamaica 24/25 Home, Away & Prematch Shirts

Drawing from the heritage, culture and natural beauty of the island, adidas have unveiled the new Jamaica home, away and prematch jerseys for 2024 and beyond. The Reggae Boyz will debut the new jersey in their FIFA World Cup qualifying matches on 7 and 9 June.