adidas take us behind the production of the adidas Finale Libson

adidas is kicking off a weekly series of online documentary-style films to excite football fans as the 2014 FIFA World Cup Brazil™ gets closer. The story will be played out from the perspective of @brazuca; the first ever twitter account for a FIFA World Cup Official Match Ball.

The films entitled 'brazuca around the world' were shot via 'brazucam', unique technology that allows the ball to experience the world from a whole new angle. 'brazucam' is a customized brazuca Official Match Ball featuring six HD cameras that capture 360° views of the action. The product features custom-made image stabilization software at the cutting edge of innovation.