Creative Soccer Culture

Nike Launch The 'Nuovo White Pack'

Delivering the cleanest aesthetic as summer transitions into autumn, Nike complete the full 'Nuovo White Pack' in pristine white colourways across their full line-up of leading football boot silos. Stripped back to the purest of designs, the Swoosh invite you to take your pick of their freshest fall selections. 

So where's the Tiempo 8? Yep, it's already out. Nike actually dropped the 'Nouveau' edition when they launched the new-generation Tiempo back in June, but you already knew that. What you didn't know, but very much wanted to know, was whether the Swoosh would release their other leading boots as part of the same pack, and if so, when? Well, now you've got your answer and this icy collection was well worth the wait. The full 'Nouveau White Pack' is cleaner than a teenager's internet history when his mum asks to borrow the family laptop to do the weekly online food shop. Immaculate.

Dropping as just the fourth colourway on the seventh generation Superfly, the 'Nuovo' design delivers the most exquisite looking aesthetic to date. Yeah that's right, just as our dry summer pitches change into autumnal mud baths Nike throw a pearly little prize at you that you probably wouldn't dare to wear on grass until next summer. If you're buying these we'd advise you bag 'em at least a fortnight before your first game so you can admire them in all their glory for a bit. 

The Mercurial Vapor 13 is equally, if not more impressive as it borrow the Superfly's metallic Swoosh outlines and 'Nike Football' branding while cutting a sleeker figure without the Dynamic Fit Collar. Good luck choosing which one to get there.

The Phantom duo also make a belated appearance to the 'Nuovo Pack' party as they strip off their usual vibrant colourways to be welcomed in all white wraps. Both the PhantomVNM and PhantomVSN football boots feature silver detailing on the swooshes and Nike branding although the colour has a matte finish in comparison to the Mercurial's more glistening features.

Again, the PhantomVNM and PhantomVSN are immensely clean meaning that although they're going to look beautiful out of the box they're going to quickly deteriorate after your first warm up on a muddy pitch. If you're asking us if we'd wearing them on grass... yeah we would, but literally only when it's bone dry. Prepare to be disappointed if you're thinking they'll still look like this at half time. The answer? Turf. If you play on turf pitches then you're all over these.

So that's, that. Nike's latest boot collection is as simple but as stylish as they come, and the Swoosh will be dishing out respective silos to all of their professional players ahead of the 2019/20 Champions League Group Stage games this week. Smart timing as ever. Look out for all Nike players wearing the boots throughout September and October as the brand go in pursuit of a dominant one-colourway on-pitch takeover.


Shop the Nike 'Nuovo' football boots collection at


The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.