Creative Soccer Culture

Closer Look | Nike Mercurial Superfly CR7

The Nike CR series has developed and matured in parallel with the player himself and the latest signature drop packs an elegant and understated presence for football's most influential player both on and off the pitch.

Nike's line of signature CR Mercurials have always been a representation of different stages of their star man's career. From his eccentric Safari boots at a time when he was Real Madrid's freshest eager-eyed Galactico to a Vapor VIII that reflected his off pitch style and passion for fashion. Nike and Ronaldo have progressed as a brand and player together and now the world's most innovative boot joins forces with the world's best footballer for the most advanced signature CR boot to date.

Crisitano is proven, he's established himself as the best and to borrow Nike's space analogy, he's out of this world - the Mercurial Superfly IV CR reflects that. Rather than firing out a bold, in-your-face colourway Nike used a set of tricks to devastating effect, creating a boot that oozes sophistication. A subtle but stand out shimmering effect sits on the slickest of slick uppers achieved by using a new iteration of NikeSkin technology.

An iridescent carbon-fiber soleplate ensures the class is replicated underneath and the removal of the coloured ring at the top of the Dynamic Flyknit Collar creates a tidy, stealth-like vibe. In typical Nike/CR fashion Ronaldo will debut his exclusive boot this Saturday as the world tunes in for the first clasico of the season. Nailed it.

The Nike Mercurial Superfly CR7 is available through selected online stockists including Pro-Direct Soccer from Oct. 24. What are we thinking then?


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