Creative Soccer Culture

Football Apparel

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Performance Football Apparel

Nike Launch Inter Milan 20/21 Away Shirt

Having partied hard with the 2020/21 home shirt, Nike and Inter have released an equally compelling away shirt for the forthcoming season. An exciting yet original take on the club’s traditional style, it sees FC Internazionale Milano switches back to a familiar white away jersey however this time it is greeted with a new Nerazzurri grid graphic.

Performance Football Apparel

Kappa Launch Monaco 20/21 Home Shirt

Kappa have launched the AS Monaco 20/21 home shirt, which features a design imagined sixty years ago by Princess Grace, and the famous red and white diagonal, and it’s set to debut in the club’s first preseason match against Cercle Brugge.

Performance Football Apparel

Looking Back On 5 Years Of New Balance x Liverpool

Liverpool’s partnership with New Balance draws to a close at the end of the current season, and it marks the end of a five-year era that has brought great success for club and brand, both on and off the pitch. And so, before the Liverpool x Nike era begins, we look back on the highs and lows of the 15 shirts produced by New Balance.

Performance Football Apparel

Umbro Launch West Ham 20/21 Away Shirt

Inspired by the Club’s golden period in the 1960s, Umbro launch the West Ham 20/21 commemorative 125th anniversary away shirt, which features a modern twist on the strip worn by all-time greats Bobby Moore, Geoff Hurst and Martin Peters.

Performance Football Apparel

Kappa Launch FC Lorient 20/21 Home & Away Shirts

Paying homage to the history and identity of the club, Kappa have launched the FC Lorient 20/21 home and away shirts, with designs that are influenced by the Lorient Interceltic Festival. The shirts are set to be worn in Ligue 1 after the club gained promotion in the 19/20 season.

Performance Football Apparel

PUMA Launch Manchester City 20/21 Home Shirt

Inspired by the iconic mosaics located in the creative hub of Manchester’s Northern Quarter, PUMA launch the Manchester City 20/21 home shirt, and it’s set to debut in the FA Cup semi-final match against Arsenal this Saturday.

Performance Football Apparel

adidas Launch Lyon 20/21 Home & Away Shirts

Celebrating the club’s 70th anniversary, adidas launch the Olympique Lyonnais 20/21 home and away shirts. Contrasting clean looks feature across both, with callouts to the 70 year celebration on the home shirt.

Performance Football Apparel

New Balance Launch Lille 20/21 Home Shirt

Arriving as part of the brand’s ‘We are the new blood’ campaign, which celebrates the next generation of fans and players, New Balance launch the Lille OSC 20/21 home shirt.

Performance Football Apparel

Joma Unveil Villarreal 20/21 Home, Away & Third Shirts

With two games left to play in the current season, Joma have unveiled what Villarreal will be wearing in the next campaign, launching the home, away and third shirts in one hit.

Performance Football Apparel

Kappa Unveil Angers SCO 20/21 Home & Away Shirts

Looking ahead to next season, Kappa have unveiled the Angers SCO 20/21 home and away shirts, and it sees a classic design for the former joined by more of a flourish on the latter.

Performance Football Apparel

Werder Bremen Unveil 20/21 'City' Third Shirt From Umbro

Werder Bremen finished off the 19/20 season by debuting their new ‘City’ kit, with a design from Umbro that pays homage to the close-knit relationship between the club and its hometown.

Performance Football Apparel

New Balance Launch FC Porto 20/21 Third Shirt

Completing the set for the 20/21 season, New Balance launch the FC Porto 20/21 third shirt, with a bespoke design that features a modern twist on a fan favourite.

Performance Football Apparel

adidas Unveil Celtic 20/21 Home Shirt

Kicking off an era of Hoops and Stripes, adidas launch the Celtic 20/21 home shirt, dressing the Scottish champions in a crisp design of green and white, accented with yellow/gold trim, as they aim to seal a decade of dominance.

Performance Football Apparel

Under Armour Launch Southampton 20/21 Home & Third Shirts

Celebrating the club’s 135th anniversary, Under Armour have unveiled Southampton’s home and away kits for the 20/21 season. The design of both shirts sees the return of the sash, something that originally appeared on the club’s first ever kit upon their inception in 1885.

Performance Football Apparel

New Balance Reveal FC Porto 20/21 Away Shirt

Inspired by the city’s colours, New Balance have revealed the FC Porto 20/21 away shirt, and it features a hidden detail within the design that links it to the ‘Porto Nation’ launch campaign, which sees the city welcoming football fans from all over the world to support the Dragons.

Performance Football Apparel

Arsenal Unveil 20/21 adidas Pre-Match Jersey & Anthem Jacket

In case you were unaware, prematch is where it’s currently at. Case in point: the new Arsenal 20/21 jersey and anthem jacket from adidas. The former boasts a disruptive hand-painted design on the front, while the latter comes in a strong all-red look, both of which will make their debut tonight ahead of the Gunners’ game against Leicester.

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