Brøndby IF and hummel have gone off‑palette and straight into the fashion lane with the reveal of the club’s new third shirt – a piece that swaps tradition for texture and turns an unexpected colour choice into a real headline act.
Brown isn’t a regular in the football‑shirt spectrum, but when a brand commits to the shade with conviction and craft, it becomes a statement. This one does exactly that. Brøndby’s 2025/26 third shirt arrives dipped in a rich, dark chocolate base, layered with an all‑over pixel‑art diamond pattern that plays out in multiple tones of brown. The result is a geometric flow that feels more couture than conventional, giving the jersey a street‑ready, fashion‑first aesthetic.
Built in tight collaboration between club and brand, the shirt is intentionally designed to sit apart from Brøndby’s classic home and away looks. This is a jersey that wants to walk its own path – in the stands, in the city, or styled as part of an everyday fit. Every colour and contour has been selected to ensure that separation, and it shows.
One of the standout touches comes on the back: a unique numbering system that uses a knitted‑style graphic rendered in gold. It mimics the texture and warmth of sweater yarn, adding an almost tactile, fabric‑crafted feel to names and numbers. It’s a detail that instantly elevates the design narrative and underscores the shirt’s lifestyle lean.
The gold theme runs throughout. All the branding – from the hummel chevrons to the Brøndby crest to the Betano sponsor – is carried in matching gold tones, harmonising perfectly with the warm, earthy palette of the base design. Nothing shouts; everything complements.
Flip the shirt inside and you’ll find a final local nod woven into the neck tape: “ALLE, KLD VESTERBRO”, a subtle internal detail that grounds the concept in place and identity.
Brøndby and hummel have delivered something bold, unexpected, and distinctly contemporary. A brown kit might’ve been the outside bet, but this one hits with precision; a fusion of football culture and style credibility that slots straight into the modern kit‑design conversation.
The Brøndby 25/26 third shirt is available from the club's online store.
