Ezeta and Sorrento Calcio mark a milestone moment with a jersey that does far more than look back. Celebrating 80 years of the club, the new anniversary shirt lands as a thoughtful fusion of history, place and people — brought to life through a beautifully observed campaign titled “Sorrento, worn over time.”
At the heart of the design of the Sorrento 80th anniversary jersey sits a tribute to one of the club’s most defining chapters. The jersey takes its cues from the 1970/71 away kit — the season that saw Sorrento secure historic promotion to Serie B. Back then, it was a clean white base cut through by a bold red-and-black diagonal sash. A simple, confident statement that has lived long in the club’s collective memory.
Ezeta’s reinterpretation honours that legacy without leaning on nostalgia alone. The diagonal sash returns, but this time it’s subtly reshaped through the diamond pattern taken from the Sorrento crest — an iconic symbol tied as much to the city as the club itself. It’s a clever piece of design thinking: history filtered through identity, rather than copied outright.
Look closer and the storytelling deepens. Tone-on-tone wooden inlays are woven into the fabric, a nod to Sorrento’s long-standing artisan tradition. It’s a detail that doesn’t shout, but instead quietly reinforces the bond between shirt and territory. Elsewhere, refined anniversary touches elevate the piece into something truly commemorative: the club’s founding date sits on the back of the collar, while a bespoke crest sees the number 80 embracing the five diamonds — past and present locked together.
The jersey arrives in both white and black editions, but the shirt itself is only half the story.
The jersey was presented on two fronts: one embracing the progressive world in which we live, utilising AI to imagine the team of the 70s in the new anniversary kit. Where Ezeta really shift gears though is in the second accompanying campaign. “Sorrento, worn over time” is a marked departure from the brand’s usual presentation, opting for an editorial, documentary-led approach that puts people first. Rather than starting with the product, the campaign begins with what makes 80 years meaningful in the first place: the relationship between a club and its city.
Shot through the lens of Giuseppe Romano, the visual narrative moves through Sorrento with patience and intent. Romano follows gestures, places and routines — capturing moments that define the city’s identity not through spectacle, but through lived experience. The jersey exists within these moments naturally, worn rather than posed, leaving space for time instead of demanding attention.
The project itself was born from Ezeta’s desire to treat the anniversary as more than an aesthetic exercise. That initial intuition led to a collaboration with Magliofili and Sportmediahouse, who shaped the creative direction into a cohesive editorial story — one that amplifies both the design language of the jersey and its cultural weight.
Importantly, this story didn’t start in a studio. It unfolded in the streets. Walking through Sorrento, knocking on workshop doors, stepping into shops and everyday spaces, the team invited locals to share what the city means to them — and to wear a jersey that speaks to 80 years of belonging, memory and identity.
The result is a shirt that feels alive. Not preserved behind glass, not reduced to symbolism, but embedded in daily life — in work, routine, effort and joy. The people wearing it aren’t models, but protagonists. Different ages, shared moments. Not neat generational divides, but encounters that suggest continuity.
Here, the city itself becomes part of the fabric. Iconic and ordinary locations blend into the narrative, never acting as a backdrop, always as context. Sorrento doesn’t frame the jersey — it wears it.
In a football culture often obsessed with retro replication, Ezeta and Sorrento offer something richer: a legacy that isn’t just remembered, but lived. And most importantly, worn over time.
Pick up the Sorrento 80th anniversary jersey at ezeta.it
