Maine has its own way of doing things. That’s been the mantra since Portland Hearts of Pine burst onto the USL scene, and their latest release with hummel doubles down on that ethos. The club has unveiled the Blaze Kit—a jersey that’s as bold as it is rooted, a first-of-its-kind in global football.
Where camouflage traditionally conceals, Hearts’ custom blaze-orange camo makes a statement. Hidden heart formations ripple through the pattern, a subtle nod to the club’s name and a reminder of its place in Maine’s fabric. At over 50% blaze orange, the shirt doesn’t just catch the eye—it actually meets outdoor safety standards. A football kit that works on forest floors, fashion runways, and Fitzpatrick Stadium? That’s a Maine original.
The Blaze Kit pulls its palette from the state’s own rhythms. Blaze orange is synonymous with Maine’s fall: worn by registered Guides, families trekking rural backroads, and sportsmen and women deep in the wilderness. On this shirt, the color becomes a symbol of protection, preservation, and belonging. It’s a heritage piece that bridges function and identity.
Clubs like St. Pauli, Napoli, and Japan have dabbled with camo, but no one has dared to go full blaze orange. Hearts of Pine just did.
Shot in Aroostook County and across the 89 percent of Maine draped in forest, the launch imagery puts the Blaze Kit in its natural element. It reflects the ethos of the people who call these places home: wild and free, tied to the land, living with the seasons. Recreation here is preservation, and this kit carries that truth in every stitch.
Details sharpen the story. The back neck features the club’s Dirigo Heart and the motto Lead with Your Heart, while an inside collar inscription declares: The Soccer Club of Maine. The Visit Maine brand takes pride of place across the front, part of the club’s partnership with the Maine Office of Tourism, while local icon L.L.Bean appears on the sleeve—a nod to a century of outdoor outfitting that helped inform the design process.
This kit drop is another benchmark from a club rewriting grassroots football in the U.S. Hearts of Pine sold out their inaugural season, renewed 98 percent of season tickets for 2026, and now sit on a 3,000-strong waitlist. On Saturday, 27 September, when Texoma FC come to town, the Blaze Kit will take to the pitch for the first time—Hearts chasing their eighth straight unbeaten game.
From the forest to the football pitch, Portland Hearts of Pine continue to lead with their heart—and blaze their own trail.
The Portland Hearts of Pine Blaze Kit is available for purchase online, shop now at shop.heartsofpine.com
