Corinthians and Nike have pulled the curtain back on their new third shirt for 25/26, channeling the raw energy of the Total 90 era — a look and a mentality forever tied to the unforgettable 2005 side.
Launched under the banner “Total Corinthians”, the design of the club's new third shirt is a time machine. Entirely blacked-out, the it carries bold orange accents — a Swoosh to the right of the chest, the Corinthians crest rendered in the same striking hue, and sleeve and collar trims that nod directly to the 2005 template. The iconic Total 90 circle reappears, housing the player number beneath the Swoosh, with a reworked font drawn straight from the mid-2000s. Inside the collar, the “T90” insignia sits at the nape, a subtle stamp of one of Nike Football’s most influential eras. Black shorts and socks with orange detailing complete the blackout aesthetic.
This is a shirt heavy with meaning. “Corinthians is made of stories that cross time and shirts that carry meanings far beyond the four lines,” says Vinicius Manfredi, the club’s marketing superintendent. “Reliving 2005 with this mantle is to pay homage to a generation that marked the club forever and, at the same time, inspire the new protagonists who today wear this shirt with the same pride.”
Nike’s Fisia marketing director Renato Aguiar echoes the sentiment: “This shirt represents a bridge between generations. Total 90 was a symbol of an era marked by innovation and boldness in football, and Corinthians, with its historical achievements and legendary characters, is the ideal stage to revive and reinvent this heritage.”
The accompanying campaign, shot by Wieden+Kennedy SP, places the new generation of Corinthians in the spotlight — Rodrigo Garro, Matheuzinho, Vitinho, André Ramalho, and women’s striker Jhonson front and centre. They embody the same intensity that made the 2005 side unforgettable. Visuals lean on Corinthian mythology and Nike nostalgia alike: rock-carved sculptures of players, the seven fish referencing a famous rout at Pacaembu, a sculpted goal recalling Nike’s legendary “Cage” activation, and of course, the classic Total 90 ball making its comeback.
It’s football heritage reworked with contemporary edge — legacy fused with modernity, a kit that refuses to be confined by era.
The new kit will debut in the next round of the Brazilian Championship, on Sunday 28 September.
