Macron and Sampdoria Unveil Unique Third Shirt For 2025/26

There’s something about Sampdoria stepping into a new chapter of the club with a kit that celebrates both heritage and grit. The Bluecerchiati have unveiled a third shirt that doesn’t just tick the performance box, but speaks the language of style, culture and history like no other kit. Denim is entering the pitch.

Macron haven’t just produced your average alternative thread. This is a love letter to Genoa, a city whose story was woven into the fabric long before football shirts became cultural pieces. Denim didn’t start in the high streets or the runways, it started here as Blu di Genova. The weathered cloth of sailors, cut for sails and trousers, hardened by sea spray and storms. This isn’t just fashion for them, it’s history. Now, that history returns to the pitch, carried on the shoulders of Sampdoria.

The shirt is workwear meets football elegance. Full denim blue takes the headlines, a design that almost seems too farfetched to have predicted. It’s the perfect double denim match for a pair of clean cut jeans. A sharp polo collar adds to the design with a nostalgic feel, paired with three button fashioning and gold detailing that push that sense of elegance. The Bluecerchiati band, one of the most unique visuals in football, runs across the sleeves and hem, as well as the shorts and socks when in full kit. Details fully locked in.

The club crest throws it back to the 1960’s, when Sampdoria first began carving their place in Italian football. The Cross of St George centres the design, a flag forever tied to Genoa. Underneath the collar you’ll find a sign off, ‘Blu Di Genova’ acts as a quiet nod to the global legacy born in this city.

This drop is a bridge between past and present, between football and fashion. It’s just another piece of proof that football threads can be more than just a uniform.

Sampdoria's third kit is available now via Macron...