SV Werder Bremen and hummel are back with a new away kit for 25/26, unveiling a shirt that pulses with the heartbeat of a city after dark. This statement piece draws inspiration from the vibrant nightlife of Bremen, fusing it with that classic football culture that we can’t get enough of.
A bold new look arrives to the Bundesliga as SV Werder Bremen and long-time kit provider hummel reveal the new away kit for the 2025/26 season. This drop is a sure head turner on pitch, but more than that it is a wearable reflection of the rush of nightlife around the city and the vibrant glow of Bremen’s undercurrent. At its core, this shirt tells the story of a movement. From the long away days, city lights streaking past the windows and excitement pulsating through each player and fan.
The away shirt pulls direct inspiration from the neon aesthetic of Bremen nightlife, evoking the luminous signage, electric street glow, and those light night journeys. Whilst grey undertones cover the canvas with a modern palette, neon green dominates the visuals, punching through the kit through the club crest and hummel logo. Subtly elevating the shirt is embossed pinstripes running vertically across the fabric, featuring hidden SVW motifs within as a quiet reminder of club DNA, adding an extra depth to the design.
On the back of the shirt, a boldly lit motto is printed into the fabric, reading ‘Lebenslang Grün-Weib’ and translating to ‘lifelong green and white’ – a nod to the passion and pride of Bremen fans.
First teased at Turn Up rap festival in Germany last weekend by Kid Kapri, SV Werder Bremen and hummel are finding the perfect blend of music, style, football, and culture with this latest drop.
Available now at werder.de
